Examples of internal trend forecasting I built yearly to influence over $225M in-store seasonal aesthetics, décor stories, and holiday sets. I lead the internal trend process by creating 40+ trend publications, color guidelines, and category-specific product trends.
• Analyze Trend forecasting reports (services including WGSN & Trend Bible)
• Identify Macro Trend & Customer Insights
• Pull conceptual images for inspiration boards
• Track Color Evolution and Create color palettes
• Travel & Competitive shopping findings & influence
• Review Pop Culture & Social Media callouts, events to watch next year
• Innovation for Materials & Finishes, callouts for product development
• Create custom artwork to be used on product in stores
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"Vegas Cowgirl & Cabana Summer" - Collections for Michaels Stores, 2024 & 2025
Initial Inspiration, Moodboard, Materials & Finishes Callouts for Development
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"Gothic Bordeaux & Lily Pond" - Collections for Michaels Stores, 2025
Initial Inspiration, Moodboard, Materials & Finishes Callouts for Development
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Trend Package "Holiday Pines" - Holiday Collection for Michaels Arts & Crafts Stores
Initial Inspiration, Moodboard, Artwork, Materials & Finishes Callouts for Development
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Final Assortment:
