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Experience leading a team of 17+ product designers (Managers, Sr. Designers, Designers, Associate Designers) supporting 20+ departments across home décor, party, kitchen, apparel, accessories, crafting, art supplies, and more.

​Examples of product trend forecasting I built yearly to influence product development.

Typical Product Trend Direction Process:

• Product Design follows Seasonal Trend if applicable and begins up to 52 weeks before product arrives.
• Identify Aspirational Market Influencers
• Compile Retail Insight / Hindsighting
• Create Moodboards, Color Palettes & Product Direction
• Design Initial Product Mockups / Schematics if Needed

Mood Board or Inspiration Guide:

• Invokes feeling and emotional tone "feel"
• Creates united vision for the project "look"
• Illustrates artwork/graphic style desired
• Outlines product piecetypes, materials, and finishes
  ​that should be used in the project

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