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Seasonal Category Trend Examples:
Seasonal Trends released 4x a year to set cohesive
direction for company product/assortments.

Typical Trend Process:

• Trend Research begins 72wks before product arrives.
• Utilize Trend Forecasting services: WGSN, Trend Bible, etc
• Compile Retail Insight/Hindsighting
• Create Moodboards, Color Palettes & Product Direction
• Design Initial Product Mockups / Schematics if Needed
• Direct Artwork Design for Artwork Styleguide
• Present Trend Direction to internal Merchant/PD groups

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