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About Me: I don’t just design product—I lead visions with creative energy! From accessories to apparel, crafting and art to home décor, I lead with concept and land with commerce. I’ve helped shape the creative vision behind some of the biggest private brands in retail, driving trend, storytelling, and strategy across thousands of SKUs and billions in revenue. As a Senior Creative Director and Design Leader, I’ve led multidisciplinary teams, managed multi-million-dollar programs, and built design systems that scale—from ideation to in-store. Whether I’m forecasting seasonal aesthetics, refreshing a brand identity, or collaborating with product teams to make sure something actually gets made (and sells), I bring sharp creative thinking with grounded execution. What I Do Best
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Where I’ve Been
I’ve led design and trend teams for companies like Michaels Arts & Crafts Stores, Mad Engine, Concept One, and Bioworld Merch, designing for private label and licensed programs (think rock bands, entertainment brands, and fast fashion). My work has hit shelves in Michaels, Walmart, Kohl’s, JCPenney, Target, Hot Topic, Forever 21, H&M, Lids—and beyond.
I’ve collaborated with licensors, coached rising designers, and presented lines to some of the biggest buyers in the biz. Along the way, I’ve built 40+ annual trend decks, directed 4,000+ SKUs in a single year, and shaped aesthetics that influenced over $250M in seasonal sales.
How I Lead
My leadership style is hands-on, people-first, and future-focused. I champion big ideas, nurture talent, and push the work (and the team) forward. I believe creative direction isn’t just about the vision—it’s about how you bring others along with it.
Off the Clock
When I’m not leading trend concept reviews or product design, I’m all about Boston Terriers. Bozworth and Otis are the bosses at home, and I’ve been a volunteer foster for over a decade. I’ve played Fantasy Football with the same crew for 12 years (won once—but I’m usually top-tier).
I met my husband at work 20 years ago, and our dream is to see an NFL game in every stadium. Live music, whiskey distilleries, and vintage treasure hunting (yes, I thrift hard) all rank high on my list of favorite things.
Life’s about great stories—and I try to live a few of them myself.
Let’s Connect!
Whether you’re looking to collaborate, swap trend notes, or just chat about dogs and design—I'd love to hear from you.